If you talk to any enterprise CEO and ask them what’s top of mind, their responses will range from growth, revenue, to an upcoming earnings report. They may even highlight a new product launch that supports growth or revenue initiatives. That’s ultimately the common thread for all companies - revenue. It’s not hard to see why since revenue has and always will be the lifeblood of all organizations.
What started as a response to address marketing and sale’s technological destiny has quickly spiraled into a massive undertaking that directly feeds into an organization’s revenue engine. This transformation has created a necessity for Revenue Ops, a set of responsibilities that are the linchpin to scalable growth. It has also created the potential for an entirely new organization, which combines the best of marketing & sales operations with a strong, fundamental focus on driving revenue. Consequently, in acknowledgement of their true potential, we’re referring to them as a Revenue Ops organization.
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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